Behavioural Data Science

This website showcases research in Behavioural Data Science and demonstrates the impact it had on education and practice across a wide variety of sectors.

What Is Behavioural Data Science?

Behavioral Data Science is a new, emerging, interdisciplinary field, which combines techniques from the behavioral sciences, such as psychology, economics, sociology, and business, with computational approaches from computer science, statistics, data-centric engineering, information systems research and mathematics, all in order to better model, understand and predict behavior.

Behavioral Data Science lies at the interface of all these disciplines (and a growing list of others) — all interested in combining deep knowledge about the questions underlying human, algorithmic, and systems behavior with increasing quantities of data.

Behavioural Data Science Revolutionising AI

Behavioural Data Science and Protecting Children Online

Behavioural Data Science and Responsible AI

Behavioural Data Science in Financial Services

Behavioural Data Science for Movies and Media

Behavioural Data Science for Cybersecurity

Behavioural Data Science for Pandemic Analytics and Prevention

Behavioural Data Science in Education

Latest Highlights

Research Highlight: Behavioural Data Science Helps to Deliver Inclusive AI

A recent Behavioural Data Science study demonstrates how behavioural theory can enhance existing data science algorithms to deliver more inclusive outcomes for leaders of underrepresented communities.